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Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

Reply · Fred Jacobs on February 1, 2012 at 8:12 AM. SWA is a great example of a successful social media plan and team. This presentation provides an analysis of the evolving operating model of communication agencies in the digital social era, along with assessment and. Pay attention to each area of exposure (paid media, traditional, owned media, etc.) and implement the new content strategy. Brand Media Strategy: Integrated Communications Planning in the Digital Age (Advertising Age). Also, there will be an 2013 will see a flooding of live tweets and social platform integration from watchers, as well as a new social TV ratings standard alongside traditional Nielsen ratings. Mark Ivey discusses social media strategy with Southwest Airlines and shares secrets to its success in social media marketing. 2013 will be a major year for video, the consumption of film, and a new era of consumer power. PR, media, planning, branding and advertising strategies now go hand in hand more than ever all part of a greater communication strategy. From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. (Plus, let's not forget Also see new site designs for major media brands like USA Today and Mashable, entertainment companies, and famous people profiles. €�We don't hide behind the brand, we want people to speak out in their real voice.” Lesson: SW's communications team immediately responded with tweets and phone calls to see what they could do to rectify the situation, winning a “commendable” nod from Mashable. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). Brand and reputation management have now become extremely personal and immediate. The first venture into social media for many companies, whether a small start up or a big brand, is to create a Facebook page to 'experiment' with social media, which is seen as an add on to other marketing activities. Without that, any digital marketing strategy will be a 'house built on sand'. The paradox is that most of these same companies would not undertake offline marketing activities on a whim, but carefully plan their campaigns to the smallest detail. Posted by GuestAuthor on 16 September 2012 filed in General. By the way ANTONY YOUNG'S “BRAND MEDIA STRATEGY:Integrated Communications Planning in the Digital Era” is a good read too.